Forrester Research released a report on consumers’ participation in social technologies. It is based on surveys of 4,475 U.S. adults in December 2006 and 4,556 youth in October 2006. Forrester categorizes Social Computing behaviors into a ladder with six levels of participation [ I have a problem with the definition of Social Computing behaviors though]. They use the term Social Technographics® to describe a population based on its participation in these levels. The report costs $279.

Thanks to Dan Farber from ZDNET, we can glance through the adoption of social technologies among consumers.

I’m particularly curious about those who participated in more than one level. Are people involved in higher level of participation (in terms of content creation) more likely to consume content as well?