I was glad to read the insightful title “What Do Women Want? Less Pink, More Tech” on Wired, and I was ready to know about the latest solution to gender gap, if ever exists, on technology adoption. But the study discussed in the article does not meet my expectations. There are some interesting points though.

Just 9 percent of the fair sex want products that “look feminine,” like a pink Playstation or Hello Kitty keyboards. The remaining 91 percent seek something sleek and sophisticated, more boardroom than teenage bedroom. The data comes from a study, done by the advertising firm Saatchi & Saatchi, of 750 British women age 24 to 45.

I always have reservations about studies conducted by advertising firms. But I am delightful that eventually there are some numbers that might influence decision-making of producing all those pink gadgets. Read the rest of the entry…